Hockey Stick Configurator

This first interactive project explores the transformation of physical retail through interactivity. A shopping experience reimagined to engage fans and customers.

Picture the in-store experience at Sports Experts or Entrepôt du Hockey. A massive interactive screen taking center stage in the room. Customers make the product their own in real time, picking colors, adding their name to the stick, and exploring the details.

Visuals matching the Z Series surround the screen, creating a complete world for the launch of the new collection. The promotional video plays on loop.